OMG, if you are owning an ecommerce business and you don’t have a website with all implemented SEO practices then this is one big reason for your business having very less organic traffic, sales, conversion rates etc. SEO is Search Engine Optimization which includes various strategies of ranking your website on the top of Search Engine Result Page (SERP) of search engines like Bing, Google, Yahoo etc. SEO is very beneficial for your online store. SEO is a long process and takes a lot of effort in both technical and simple components like keywords, backlinks, title tags, meta tags and most importantly content on your website. Further in this blog you will learn about ecommerce SEO strategy and a few ecommerce tools which will help you boost up your website’s SEO.
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Guide to Ecommerce Website
If you are new to the ecommerce business, then having a website up and running should be your primary aim. Not everyone will come walking to your business, for creating your brand’s reputation and online presence. You might be facing some difficulty in finding out solutions for your business ecommerce SEO, but trust me, this beginner guide will help you improve your SEO drastically.
Step 1: Keyword Analysis
Keywords play the most crucial role in SEO and in bringing your website to the top of SERPs. Use keyword researching tools which are available online and for an analysis on keywords and identify which keyword is targeting the right audience, which keyword is having the same intent as your business, which keyword is irrelevant to your business, which keyword are used by your competitors. See ecommerce keywords are not the same as the normal business keywords so having a look at all the keywords is also very important.
Step 2: Site Architecture For Ecommerce
The way your website’s pages are built and organized has an impact on your rankings on search engine result pages, when it comes to SEO for e-commerce. Also, it influences user experience and ensures smooth interaction and navigation throughout the website. You want to make it simple for search engines and actual customers to find items in your store which seems easy but is a very difficult task as the website’s structure becomes very complex when goods and categories are added and removed. Save yourself time and efforts by working on this from the beginning.
Step 3: Technical SEO
Technical SEO is one of the most challenging aspects for improving your website’s ranking on search engine result pages. Go through this technical SEO guide for being 100 percent sure that search engine crawlers can easily reach your site and provide users with a smooth and user friendly experience. Follow the following concerns when working on Technical Ecommerce SEO.
- Check if your store or website is mobile friendly or not.
- Utilize HTTPS secure domain.
- Check website speed
- Fix broken links in your website.
- Make an internal linking strategy.
- Optimize your anchor text.
- Make a navigation strategy.
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Step 4: On-Page Ecommerce SEO
It takes a lot of effort and time to get all your pages to rank high as you will be competing with bigger sharks in the market. Go through and follow this On-page guide and see what aspects you can optimize.
- Keyword Analysis or Research if you missed step 1.
- Optimize your heading tag: heading tags especially H1 and H2 for any page should always contain keywords.
- Create effective title tags.
- Optimize your Meta Description.
- Add 1 keyword in your page URL.
- Make use of hyphens (-) instead of underscores (_).
- Create descriptive Alt Text for each image.
- Add schema markup.
Step 5: Blogging
Blogging has now become very popular in terms of marketing and interacting with consumers. These are for On-page SEO and also attract a lot of organic traffic using certain keywords. This is done to make search engines believe you and trust you. Blogging comes under content SEO strategy which plays a major role in getting leads, traffic which results in better conversion rates and revenue. Keep all the concerns below in your mind when creating a blog for your business.
- Building your reputation as a trustable source should be your aim.
- Enhancing your site’s authority
- Improving your online presence.
For instance, if you are running a company which will sell sports gear, you would like to update and engage your audience, blogs are a simple way of having user interaction.
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Step 6: Link Building
In order to validate and authenticate your content you need backlinks. Algorithms used by search engines use these backlinks to trust the quality of your content instead of simply using keywords for getting traffic. This provides authority. Not only links, these backlinks can be to citations, quotations, relevant information to problems or solutions.
These algorithms are using so many different factors but Google ones check the quality and relevancy of links to determine your reputation and trustworthiness. If you build more and more backlinks, then a new website which is considered as less authority can also gain the same in no time.
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Conclusion
I believe by now, you must have gotten a gist of ecommerce SEO and its importance for your online store. Nowadays there is a lot of competition in the market and it hurts to lose when you have worked a lot. Don’t let this ecommerce strategy be a big thing and just start optimizing your website yourself or hire the best SEO company in the USA which is recognized by Clutch and is known for most affordable PPC and SEO packages. SEO ecommerce strategy if adopted and implemented correctly will lead to maximum Return On Investment (ROI), greater conversion rates, greater sales and revenue generation along with top ranking and greater organic traffic.
