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How Mobile VS Desktop Usage Can Affect Your Site Ranking?

Are you feeling the pressure of not maximizing the full potential of your website for your intended audience? Despite putting in the effort to employ the latest SEO techniques, is your website failing to attract the desired traffic flow? It might be due to many reasons, but one key factor to consider is the user experience on mobile devices. 

With a growing number of individuals turning to their smartphones for browsing, it has become increasingly crucial to cater to this shift. To capture the attention of this growing demographic and elevate the performance of your website, consider partnering with a specialist online marketing company that can enhance your website’s mobile compatibility and bring about a more effective and impactful online presence.

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Ways Mobile Vs Desktop Usage Can Affect Your Site Ranking

According to Google, the number of searches conducted from mobile devices surpassed desktop searches in 2015. Additionally, mobile users will double annually between 2015 and 2022. When hiring a professional online marketing firm to design your landing page and promote it effectively across all platforms, you need to keep the stats in mind.

1. Mobile-Friendly Design

A website not optimized for mobile devices can negatively impact your search engine rankings. As Google considers the mobile version of a website as a significant ranking factor, it is imperative to seek the services of a professional online marketing company to design a mobile-friendly website. It will help ensure good search engine rankings and enhance online visibility. And that’s when AdsRole can be your go-to source for availing of affordable and result-oriented digital marketing services. 

2. Building A Responsive Design

A responsive design is crucial for a seamless user experience across all devices and can positively impact your search engine rankings. A flexible design adjusts the layout and content of your website based on the device being used, ensuring that your website is optimized for desktop and mobile users.

3. Using Mobile-Specific Keywords

To enhance your website’s search engine rankings, it is crucial to consider the distinct keywords that mobile users typically search for. It involves researching mobile-specific keywords and incorporating them into your website content and meta tags. However, this task can be challenging to carry out independently. That is why it may be beneficial to engage the services of a reputable online marketing company to expertly optimize your website for mobile-friendly keywords, ensuring better online visibility and reach.

4. Building A User-Friendly Link Structure

The link structure of a website is a crucial aspect that affects both user experience and search engine optimization. Adopting a clear and descriptive approach to anchor text, avoiding broken links, and establishing an easy-to-follow internal linking structure are essential to optimize your website for desktop and mobile users. By adhering to these best practices, you can create a well-structured and optimized website that provides a seamless user experience and improved search engine rankings.

5. Consider The Page Load Speed

A website’s page load speed is crucial for mobile and desktop users, particularly those accessing the internet via slower mobile networks. Google has acknowledged the importance of page load speed as a ranking factor. Thus it is essential to ensure that your website is optimized for quick loading on desktop and mobile devices. However, if you have developed your website independently, technical issues may slow down the loading speed. In such cases, it is advisable to engage the services of a reputable online marketing company to design a high-performance website for your business.

Enhance The Footfall With Our Experts!

The rise of mobile usage has significant implications for website ranking in search engines. To ensure that your website ranks well, you need to take a mobile-first approach and optimize your website for desktop and mobile users. By paying attention to the factors mentioned above, you can enhance your website’s search engine rankings and provide a positive user experience for all visitors, regardless of their device. If you are searching for the best internet marketing company, you can contact AdsRole. We have a team of experts that will assist you in skyrocketing your sales by increasing your website ranking. Visit our website to know about our services.

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