In this competitive market, owning and running a successful ecommerce store requires much more than just listing products and waiting for sales. If you feel your ecommerce store is fighting very hard, then it’s important to determine the underlying issues and implement solutions. Your ecommerce store should also have a fully functional, attractive, easy to use website and mobile application along with SEO which means your website should rank on the top of the page. The website you have should provide descriptive information about your products along with reviews and Frequently Asked Questions (FAQ) to the users. Further in this blog, you will discover these issues and by implementing and resolving all these issues, you will boost your store’s performance, conversion rates and sales.
- Outdated Website Design and Poor User Experience
For ecommerce, first impressions play a very vital role. If your business’s website has an old design, is confusing, or lacking directions, then instead of pulling a potential customer closer, he/she will quickly lose interest and will move on to another ecommerce store.
To upgrade your website’s design and improve user experience:
- ● Make your website compatible with all mobile devices as these days mobiles are used to shop more than a desktop.
- ● Make use of a clean and modern design or template for your business’s website with effective elements according to your brand image.
- ● Make sure whenever a user visits your website, you have a way of navigating him easily like categories, menus, payment options etc.
- ● Decrease the web page loading time or speed because nobody has a lot of time, and if your website is taking time, he/she might lose trust or they can easily move on to the similar platform for the product.
- ● Make use of high quality product images and videos that showcase your offerings from various angles.
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- Irrelevant or insufficient Product Descriptions and Images
Every customer will rely heavily on product information and images you provide before buying the product. If your product information is generic, not having full information, or is improperly written then all this will definitely give him a wrong impression.
For quality product descriptions and images:
- ● Create unique, elaborative, and accurate content showcasing the key features and benefits of your products.
- ● Use persuasive language to evoke emotions and show how your products can solve customer’s problems.
- ● Do not forget to include relevant keywords for ranking on top of the search engines and for increasing your business’s online presence.
- ● Hire a professional photographer and always use high-quality images.
- ● Try and include customer-generated (user-generated) content like reviews, comments or images if any user has uploaded.
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- Limited Number of Payment Options
Offering your potential customers, limited number of payment options can result in abandoned carts and lost sales. Usually customers have their own preferences, and you will have to cater to them.
For increasing your payment options:
- ● Provide a variety of payment methods like credit/debit cards, digital wallets like Apple Pay, Google Pay, PayPal etc.
- ● Always make sure that your checkout process is easy, secure and user-friendly.
- ● Display icons of security badges and trust seals as it provides a sense of security and safe environment.
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- Poor Marketing Strategies Adopted
Creative and influencing marketing strategies are very important for driving traffic to your ecommerce store and increasing conversion rates.
If you compromise in marketing efforts then it will be really difficult for you to stand out.
For improving your marketing strategies:
- ● Set your target audience and define them clearly. Make a marketing plan focusing on targeted audience preferences and behaviors.
- ● One marketing channel isn’t sufficient, make use of the maximum marketing channels you can, including social media advertising, content marketing, email marketing, influencer partnerships, and Search Engine Optimization (SEO).
- ● Your content should educate, entertain and resolve problems for your target audience.
- ● Make use of social media platforms for increasing brand awareness. Engage with your customers asking questions or by posting blogs.
- ● Learn SEO techniques and try to implement each of them such as keyword optimization, metadata optimization, and backlinks, to come at the top of any search engine.
- ● Make use of paid advertising campaigns, such as pay-per-click (PPC) or display ads, for enhancing your store’s visibility.
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- No Trust and Social Proof
Making a potential customer trust you is an important aspect as without trust no one will pay for your product. If you feel that your store is lacking trust signals and social proof, then your customers might go somewhere else which is more trustworthy.
For building trust:
- ● Always try and gather customer reviews, ratings, and testimonials prominently on your product pages and display them to let your potential customer know how satisfied were the other people who wanted your product.
- ● Showcase industry awards, certifications, or partnerships that validate your credibility.
- ● Display security badges and trust seals to give your potential customer a safer environment which will encourage him that it’s no fraud and they are availing a product from a reputed brand.
- ● Transparency is key for long term happy relationships so always be transparent about policies regarding shipping, returns, and customer support.
- Poor Customer Support
Customer support can have a huge impact on driving sales and building customer loyalty. If your ecommerce store customer support isn’t responsive and helpful for customers, then customers might choose another store and surely will never buy a product from you in future.
For enhancing your customer support:
- ● Try and use multiple support channels like live chat, email, and phone support depending upon the emergency.
- ● Give a proper train to your support team to provide prompt, friendly, and knowledgeable assistance.
- ● Give accurate response time expectations and try as hard as possible for resolve customer’s issue.
- ● Regularly check your customer’s feedback and take the action which you feel appropriate to stop and never repeat the same problem again.
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- Improper Usage of SEO Leading to Low Ranking
If your ecommerce store doesn’t appear at the top of the relevant search results, then you are losing a huge chunk of organic traffic.
For boosting your SEO and enhancing search engine visibility:
- ● Do a detailed analysis on keywords for determining relevant keywords for your products and utilize those keywords on your product pages accordingly.
- ● Create unique, elaborative, and accurate content showcasing the key features and benefits of your products.
- ● Optimize your website’s Meta Description, including titles tags, descriptions tags and don’t forget to include keywords in them.
- ● Create high-quality backlinks from known websites to increase your authenticity and authority.
- ● Make use of online directories, social media profiles, and local SEO techniques to increase your store’s visibility in preferable geographic regions.
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Conclusion
As discussed earlier, owning and running a successful ecommerce store puts you in front of many difficult problems, but if you keep the seven compelling reasons why your store might not be generating sales in mind and try to resolve them, then you can easily generate sales from your store and website. Enhancing your website design and by providing a good user experience along with proper product descriptions and images, with more payment options and optimizing your SEO, you will boost your store’s sales and create a positive shopping experience for all your customers. Always keep in mind that achieving success in ecommerce business is a long continuous journey so always keep an eye on your performance, optimize your website according to the trends and just don’t quit. Your better days are coming sooner than you will imagine.
