SEO, or Search engine optimization, is one of the top effective ways to attract authentic and reliable customers to your website.
According to statistics, there are an expected 3.5B researches on Google every day. However, while only 0.78% of Google searchers bang on the second-page results, the #1 product in Google’s organic search results makes an ordinary CTR of 31.7%.
For generating organic traffic, it’s necessary to rank on the first page of the SERP. And that is the moment when a business demands SEO. So here is the list of the top 20 effective SEO Techniques to drive organic traffic in 2023.
- No Keyword Cannibalization
Keyword Cannibalization happens when you target an exact keyphrase via different pages of your website.
Generally, keyword cannibalization means one of your pages eats the other page’s traffic.
And this can only happen if your two or more two pages are competing by ranking for an exact search on the same page.
So try to fix the issue of Keyword Cannibalization with the help of an expert or SEO consultant.
- User intent on top
To grow organic traffic, you need to keep user Intent at the top. It simply means keeping the purpose of a viewer behind any search on top priority.
When your content doesn’t fulfill user search, then Google ranks you down automatically.
If your content is not providing what users are looking for, it will create a poor user experience. And as you know, Google has algorithms to find out a bad user experience. Once your website gives a terrible user experience, it will crawl down your web page.
So, put user intent on priority for generating organic traffic.
- Increase Page Speed
Website page speed means the amount of time it takes to open. Websites pages that load faster have a higher SEO ranking than websites that load slowly. If you want to double your website traffic, you must consider the high speed of your website.
- Optimization Of Voice Search
You must know that sooner or later, voice search will take over text research. Smartphones are playing an essential role in creating and fueling voice search growth. Smart speakers such as Google Home, Amazon Echo, and many more have already replaced many texting tools.
- Content Update
Remember, SEO is a multi-step procedure in which you have to create and update content. It will benefit if you continuously update images, videos, and content to increase your search traffic.
- Building Links Smartly
For organic traffic, link building is known as the most excellent and innovative way.
A study says approx 91% of website pages don’t get organic traffic because they don’t have backlinks.
Your page will get more visibility when you add outbound or inbound links to your content. It will result in many eyes on your website pages. For Google search algorithms, Backlinks are considered the 3rd most significant ranking factor.
- Mobile Devices
Half of your users are using mobile devices to access the internet. A study says, in 2018, mobile devices generated 52.2% of website traffic.
So providing a bad experience to mobile users will be the biggest drawback for you. It will create a huge traffic loss. So, try to give a tremendous mobile-friendly experience to users to boost organic traffic on your website.
- Relevant keywords targeting
Keyword targeting is a necessary procedure that generates traffic toward your site. If you target many keywords, you can quickly generate good organic traffic.Targeting irrelevant keywords will make you lose a huge audience and also lose conversions.
Targeting the wrong keywords will be a waste of time and money. Remember, it will never give you the traffic you want to get.
- Work on Content
For a high SEO ranking, you should take care of the content. Make sure your content must be appealing and catchy. Create content that can easily connect with your target audience.
- View current metrics
You must monitor the performance of your website. Make a track record of every project and change you have done on your website. Try to resolve error 404 pages; it will benefit your SEO ranking.
- Analyze But Don’t Copy Your Competitors
When you have competitors, then act smart you can spy on their keywords used. It’s not illegal, but it’s wise to work.
- Embrace Videos
It’s a fact that 65% of people learn great with visuals. Using videos is a lot more than just text. Videos are the best SEO technique that is used to show complex information most easily.
- PPA Section
It’s important to know what people think about your business or what they want to ask. So add the “People Also Ask” section on your website. It contains queries of users.
- Engage with others
Internet marketing is a world of taking and giving. When you want to engage others with your content, you need to get involved with them.
- The target for feature snippet
To increase organic traffic, you must use featured snippets as a rich source. A study says 26% of the clicks continue to the primary URL if there is no featured snippet. The URL right under the featured snippet makes up 19.6% of the clicks, an unexpected drop of 6.4%.
- Create XML Sitemap
XML Sitemaps include a list of all essential pages and services of your website. In simple language, it is a roadmap of a website that helps Google understand your website’s structure.
- GMB (Google My Business)
An indirect helper that can make your rank higher on search engines is Google My Business(GMB).
GMB is a primary ranking factor in local map searches. People can reach out to your business quickly.
- Delete irrelevant
Delete the articles that are irrelevant to your website. Revamping the articles is an excellent way of improving search traffic.
- Trending Keyword
Make sure to make a list of keywords that are trending. Ideal keywords used in your website content can increase your rank in search engine results pages.
- Guest blogging
Trying Guest Blogging could be a great help for you; it can drive organic traffic. In guest blogging, it is easier to post blogs on other websites as guest authors and vice versa. It will give you more exposure.
Using these top 20 SEO techniques, you can drive organic traffic in 2023 and beyond. This is a complete strategy needed to generate more traffic and reach the top of SERPs.