Every restaurant and e-commerce business wants to boost up their quantity of online orders and revenue through it. Achieving maximum online order has become their priority. As online ordering has vividly replaced the traditional way of ordering, with the competition in the market, many restaurants and e-commerce businesses are facing huge losses. For promoting your restaurants and products, you need to properly advertise your brand as well as products. Digital marketing is the best way to do things such as it is very cost efficient compared to traditional way of marketing, time efficient, targets more audience etc. In order to get more online orders you will have to make people aware about your brand and product for which you should use SEO techniques. By utilizing the correct digital marketing technique, you will drive more traffic and will get more online orders on your website or mobile application.
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After doing a time consuming research, we found out a few ways in which every restraint and e-commerce business can maximize the quantity of their online orders. If your brand has its own easy to use website and mobile application, then it shouldn’t be too difficult for you.
Follow the tips provided below for boosting up your online orders:
- Social Media Channels
As told earlier, social media is used everywhere, it’s possible for your potential consumer to go through your social media pages which is big opportunity for you. They will see your content and might get encouraged to order from you. Always make sure your Menu has all of the links of your social media channels. Put attractive content, catchy and crisp content along with high quality pictures as images help expressing what words can’t on all your social media channels.
Bring your brand’s website and social media channels closer by providing links to each other. It will give a smooth experience to the user. You will receive more online orders if you make full use of social media platforms to advertise and promote your brand.
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- Gather Feedbacks
Feedbacks are one essential way of knowing your faults or problems faced by any user. Gather the maximum number of feedback you can as it will help you only. Feedbacks can be about your service, quality, wrong delivery, late delivery and much more. With these feedbacks you will increase the quality of your brand.
Always ensure whenever you ask for a feedback, you get that on a feedback form which should ask personal details of the consumer like Name, Mobile Number, Address and Email Address. The data you will collect will be more valuable to you and will help you in future. It’s okay to get negative feedback, but what you do after it is upto you. Take feedback lightly but do keep on the problem and stop it from repeating again.
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- Provide Exclusive Offers
One of the easiest and attractive way is to provide special offers as everybody including me loves a bargain. This scheme has never changed and will never change. Provide an offer which is hard to refuse.
For example, if you have a restaurant, then you can provide “Buy 1 Get 1 Free” or 40-60 % discount (By managing the prices) and if you have an e-commerce business, then you can just provide another cheap attractive product like providing a free top with a ring.
Everybody in the market is using this strategy, so ensure you are providing these offers yourself and not including any third party aggregators.
- Deliver Efficient Service
The service you provide also plays a vital role. The whole operation of online orders needs to be very reliable, efficient and should be completed within time.
This process should be taken care of even if the order is small.
You should avoid any issues which can occur at preparing for dispatch or cooking, packaging and delivering. Always ensure the quality of packaging and keep in mind about the temperature when delivering food or electronic items.
Don’t just use any material for packaging, use quality material, customize it and showcase your brand’s name or logo. Do not give any fake promises or promise a faster delivery when you can’t. Always deliver on time. Doing such will satisfy the consumer and he/she will be motivated to repeat the order in future or will order something else soon.
- Optimize your Menu
The menu you have for your restaurant as well as the showcasing of products on your website plays a huge role in attracting and influencing the potential consumer. Your menu should be constructed with a thought of impressing the consumer, easy to understand and should have attracting capability. The best thing which you can do is optimize your menu to show your most recommended meals or products, show high demanding products, show your special items with clear images if possible. Also follow the trend in the food and e-commerce market, check what’s new and what is getting the most sales, introduce that item to your business and use that in Menu too.
- Use Offline Way For Promoting
Promoting yourself and your orders is a task which could be done both online and offline. Consider an offline method. Go and promote your restraint or your product in a similar restaurant. Whenever a customer comes up to your store or restaurant, instead of doing and explaining manually, use your website or mobile application to show them and explain to them how they can view the same in future. Tell them the benefits and provide a little discount when they use it. Another way of promoting offline is the traditional way. Use posters and signage in your premises.
- Ask Customers To Download Your Mobile Application
For this idea, you need to have a user-friendly mobile application. Your application should have good content and high quality images with good font and style. After having one such application, tell your customers to download your application. You can also stop using “Paper Menu” and create one good Menu on your app and ask the consumer to look through it and order. Provide a discount on their first usage of the application. This will help you next time when consumers will be going through similar products.
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- Digitally Advertise Your Restaurant And E-commerce Business
Digital marketing has these days shown a lot of success. Use platforms like Google Ads, Facebook Ads, Social Media Ads etc. for promoting your restaurant and e-commerce business. These marketing techniques have the tendency to target the right audience at the correct time. These marketing techniques don’t cost much and usually provide high Return On Investment (ROI). You can use these on the basis of location too.
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- Utilize Google My Business
Google My Business (GMB) account is another thing which helps boost online presence. GMB provides a simple way to potential consumers to know about you and connect with you. It’s a free service offered by Google with only one motive “Enhance Online Presence”.
GMB will enable every restaurant and e-commerce business owners to control how the world will see them on Google and how they are different from others. As Google is used most widely for searching for items, being on it and providing details is one way of engaging consumers.
To summarize, online ordering has fully taken control over the traditional way of ordering which has resulted in so many options, that chances of you getting an order are less. It’s tough to stand in such competition. That is why you need to use different strategies and ways for boosting up your brand’s reputation, awareness and quality. Make your menu smarter, provide exclusive offers, deliver on time, send notifications and get maximum reviews. Implement the tips provided in this blog and you will see that every restaurant and e-commerce website selling products can easily maximize their online order and can increase a hell lot of revenue.